A good ad will promote your product or service while enticing the end-user to try it out. Trial is the key to purchase and good advertising is a great vehicle to lead to trial. Good ads will set yourself apart, create a pull-through for engagement and communicate your messages clearly. Creativity and a full understanding of your brand is important when developing your ad campaign.
Public relations is the opposite of advertising. In advertising, you pay to have your message placed in a newspaper, TV or radio spot. In public relations, the article that features your company is not paid for - but the value is so much more because it is considered by many a third-party endorsement!
Social media is in many ways your digital business card - except you have several of them ranging from Facebook, Twitter and LinkedIn to Instagram, Pinterest and YouTube. So why social media? According to Hubspot, 92% of marketers in 2014 claimed that social media marketing was important for their business, with 80% indicating their efforts increased traffic to their websites.